"These ads have the potential to go viral," says James.
After processing your payment via Paypal, Lovebook creates a unique profile page for the customer, using three photos, and buys targeting Facebook advertising for the campaign. You pitch for love will be shown in paid ad slots across your targeted groups, reaching tens of thousands of people.
"If you have the same interests as Kim Kardashian or a Premier League footballer, you could end up on their page," he says.
Lovebook offers three packages, which promise different levels of Facebook reach.
Some have a broad membership base of diverse users looking for many different types of relationships.
We talked to Julie Spira, an online dating expert who has been tracking trends in this growing industry for 20 years.
Spira says, in general, you want pictures with a great "smile, eye contact" and that aren't blurry. It's also a great idea to take somebody to a concert," explained Spira.