But the hare finds a way around the problem by gifting the bear an alarm clock - set for 10 minutes to eight, sunrise on Christmas Day - and places it beside him as he sleeps.Featuring the strapline Give someone a Christmas they'll never forget, the ad ends with the bear waking on Christmas morning for the first time and sitting in front of a decorated tree beside the hare.John Lewis marketing director Craig Inglis said: "We wanted our advert to reflect the importance of finding the right gift for friends and loved ones, a theme which we have built on for a number of years."Through the use of hand-crafted animation, we're hoping to evoke nostalgia and build anticipation ahead of Christmas." The retailer's increasingly epic campaigns have included last year's 90-second tale of a snowman making a perilous journey to buy a hat and gloves for his snowwoman companion.Below remain some other famous quotes, funny maxims and sayings, also love quotes for writing and speeches, fun and amusement. Many of the quotations here are good training aids.Quotes help convey complex issues, and can be very memorable and attitude-changing.
Additionally, I have spent approximately 1,736 hours of this one precious life waiting for the man to finish, and pretending that felt good. What I missed was checking in all day with my person, daydreaming about him, and watching TV together at night.
The ad contributed to an overall year-on-year sales increase for John Lewis of 44.3 per cent in the five weeks to Christmas.
But it was not as popular as 2011's The Long Wait, which showed a boy counting down the days to Christmas so that he could give his parents a present.
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Lily Allen provides the soundtrack with a cover of Keane's 2004 single Somewhere Only We Know as the hare makes sure his best friend the bear wakes up from hibernation to experience the magic of Christmas morning.