Or maybe, if you’re like me and are on countless mailing lists, 2,644? We get a TON of emails every day, and a lot of them are never opened.
In many ways, your email subject line is more important than your email body.
Your subject line is your first (and maybe your last) impression on users.
People are inundated with boatloads of information – more than ever before in history! The chances of your email being ignored are pretty high – unless of course, you have a rockin’ sockin’ subject line.
When you first open up your email inbox, do you instantly know which messages to delete?
If so, how do you know which ones belong in the trash?
There are a few different schools of thought when it comes to creating slam dunk subject lines.
To put this subject line to work for you, dig deep into your audience's hopes and dreams, and show them how everything they lust after is just on the other side…. Pro tip: if someone hasn’t bought your product, it’s because they don’t think it can get them the results they want. Tapping into the fear of missing out is easy -- when you know your audience.
Just pick one of their goals, hopes, or dreams, and dangle it in front of them. World-class athletes and Olympic gold medalists swear by visualization as a preparation technique to maximize their odds of hitting their goals with laser-like precision.
Well, if you're like me, as soon as you go to your inbox you check each email's subject line, that is if you don't recognize who it's from right off the bat.
The subject line will tell you right away whether or not it's junk mail.
And in this case, “give it a shot” means buy her online course. Also known as the fear of missing out, FOMO is that nagging anxiety that something more fun, more engaging, or otherwise better than what you’re doing right now is happening somewhere else…and you’re missing it.