Setting up a dating agency

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Apart from the questions they ask their clients to reveal their true nature, match makers are usually good judges of character and can easily tell whether two people are compatible or not.

After getting to know the clients, a matchmaker would then scan through his list of clients to see if there is a match.

By selecting a niche, or clearly identifying your market, you’ll be able to better target your advertising efforts to recruit clients. Research your local market to see if there are other dating services that target a similar market.

Find out what services they offer, where they advertise and their approach to attracting clients. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events.

Julian Keenaghan is the founder of one such niche site, Tastebuds, which matches up users according to their music tastes.

He believes there is still plenty of potential in the market.

Discover why people date, whether it’s to have fun, enjoy new experiences, make friends, find love or get married. Figure out what your target market is and whether you’ll focus on a specific niche within the dating services industry.

You may elect to help recent college graduates find dates with other recent graduates, your business could help women over 50 find dates or you may set up a dating service that targets professional men who own their own businesses.

In addition to the established market leaders, and US-based e Harmony, the online dating sector comprises a number of niche sites, including Fitness Singles for health and exercise fanatics, Lovestruck for busy city professionals, and Uniform Singles, which is tailored to people in the military and emergency services – and those with a uniform fetish.It is also important to include a place for them to talk about the qualities they are looking for in a prospective match.Once you have developed a great application, it's time to start matchmaking!When a person registers with a matchmaker, the matchmaker would take time to get to know the individual; he/she would ask questions that would reveal the nature and character of the person, their jobs, likes and dislikes, life ambition and goals, accomplishments, past relationships and experiences, finances, education and a lot more.They would also want to know if the client has had any criminal records, medical problems or bankruptcy issues.With a part-time dating personals service, you will help all different kinds of people make connections and share their interests.

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